Their mapping chips are well known and respected for being the most accurate and detailed digital maps on the market and they are known for their innovation and unique features. The LakeMaster brand is dedicated to providing boaters with the most up-to-date cartography of your favorite lakes across the US, keeping you safe and helping you catch more fish. which has created several popular outdoor recreational watercraft brands such LakeMaster, Hummingbird, Minn Kota, and Cannon.Īs you can imagine the LakeMaster chips work extremely well when paired with a Hummingbird fish finder and Minn Kota trolling motors as they all have the same parent company. The LakeMaster brand’s parent company is Johnson Outdoors Inc.